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Exerpts from this interview were sent to smartMeme from our friends at Science & Environmental Health Network (SEHN)....

Exerpt: Interview with Peter Sellars on Closeup on BBC 

People can only imagine something once you’ve helped them to imagine it. 

Usually that becomes part of the imagination of a generation. And across a 

generation you can see very profound changes take place. Again art is not 

advertising. It doesn’t work overnight, it doesn’t lift your sales figure on the 

next weekly report. But what it does do is gradually infiltrate and shape the 

self image of a generation. And the aspirations of a generation. And so – you 

know – 30 to 50 years later you begin to see the results of what has first been 

introduced as an image, as a musical image, as a visual image, as a 

choreographic image by artists who are bringing this realm of ideas into reality... 

And then across the generation, yes, there begin to be shifts in people’s point of view.  

I think Sellars is here hitting on the whole vision of STORY -- using images, stories, cultural work, art...memes...to shift the conciousness of our generation, to bring ideas into reality. Inspiring stuff....shifts in the generational imagination!